When writing a research grant application, you need to present strong and clear statements about the original, innovative and ground-breaking nature of your proposal.
Often, you also have to present a clear and convincing statement about your research achievements and demonstrate that you are the right person to receive the grant.
With both of these, the challenge for you is to state your case as strongly and convincingly as possible, and at the same time to ‘keep it real’.
Reviewers and Evaluation Panels will quickly spot a claim that goes too far and overstates the case, and when they do, they can easily lose trust and confidence in your proposal.
This is why it is imperative that you ‘make your proposal strong, but don’t forget to keep it real’.