When writing your research grant application, you need to take the time to think about how you can make the language of your proposal accessible to both expert and non-expert reviewers. Making it ‘too simple’ will insult your peers, but making it ‘too complex’ will risk reviewers from outside your discipline switching off.
In today’s environment, you need to win over both sides if you want to win that all-important grant.
So you have to make sure that with the language you are using, you ‘talk to’ and ‘engage with’, rather than ‘talk at’ and create ‘distance from’, your audience. This can make a huge difference to the effective communication (and ultimate success) of your research grant proposal.