When writing journal articles, research reports, grant applications, your CV, or a summary of your research interests for your personal webpage, are you really taking into account the audience that you are writing for? Before you start writing, ask yourself these questions:

1. Who exactly will be reading this?
2. What exactly will the reader be interested in?
2. Am I writing for experts in my own field, or for a wider audience?
3. Are there authors’ instructions (for articles) that should be followed?
4. Are there guidelines (for grant applications) that should be followed?

Of course, anything you write needs to keep the reader’s interests and be written with clarity, flow and consistency and in a uniform tone of voice.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at
%d bloggers like this: