Everything we see affects us profoundly. Our brains are fantastic at taking in visual clues. Much of what we see is retained much better than that which we read or hear. Research at 3M Corporation found that we process visuals 60,000 times faster than text.
Good graphics expedite and increase our level of communication, increasing our comprehension, recollection and retention. Pictures enhance or affect emotions and attitudes. Comment inspired by an article on the power of visual communication by Mike Parkinson, see:http://www.billiondollargraphics.com/infographics.html.