Month: October 2012

MAKE SURE YOU GET THE ABSTRACT RIGHT

Grant applications, research articles, science reviews, conference presentations: they all need an abstract. Getting that abstract right is extremely important – it should be a summary of all the key points. But it can’t be a grab of some key paragraphs from the main article, or written as an afterthought:

A CAREFULLY CHOSEN TITLE CAPTURES THE ESSENCE OF WHAT YOU HAVE TO SAY

It pays to think carefully about the title of your grant application, scientific article or presentation. When a title captures the essence of what you have to say, the reader will (1) have a clear idea of what to expect; (2) feel re-assured when the contents lines up with the

DON’T WEAKEN YOUR MESSAGE

Important rules for when you are communicating to a key audience: (1) know what your message is; (2) make sure that the message is targeted to the audience; (3) support that message with facts that are clear and concise; and (4) don’t weaken that message with all the other great

THE POWER OF VISUAL COMMUNICATION

Everything we see affects us profoundly. Our brains are fantastic at taking in visual clues. Much of what we see is retained much better than that which we read or hear. Research at 3M Corporation found that we process visuals 60,000 times faster than text. Good graphics expedite and increase

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